New York Personal Injury Lawyer from The Perecman Firm Comments on New York Law Firm Advertising
New York personal injury lawyer David Perecman comments on a lawyer advertising campaign. A recent New York Times article reports that the law firm of Jacoby & Meyers is using humor in a series of new television ads.

NEW YORK, NY, October 30, 2011 /24-7PressRelease/ -- Lawyers who advertise in the state of New York cannot make false, misleading, or deceptive claims, nor can they talk down to consumers.

The law firm of Jacoby & Meyers recently launched a new campaign which takes the approach of employing humor.

"Remember that guy?" begins one commercial. "Who came in second in the last New York Marathon? Neither do we. Winning is everything."

New York personal injury lawyer David Perecman understands the merits of the approach.

"Potential clients want to hire a lawyer with a record of success," said Perecman, founder of The Perecman Firm, a law firm in New York with a long record of successful verdicts and settlements, including a $40 million dollar structured settlement for medical malpractice*.

Besides attracting clients, a law firm's reputation for winning trials can, in some cases, prompt insurance companies to offer sizeable settlements that make clients feel that they've won.

The Perecman Firm, a New York law firm, was recognized in Verdict Search's Top NY Verdicts of 2010 for its work in obtaining five of the 100 largest awards in New York in 2010, a recognition that is touted by the firm.

"Admittedly, The Perecman Firm has been distinguished by a reputation for winning difficult cases through experience, expertise, integrity and hard work, not humor," said Perecman, a New York personal injury lawyer for over 30 years.

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Penni Horwitz
The Perecman Firm, P.L.L.C.
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